Thursday, January 17, 2008

Goodwill Detroit appears on NBC Nightly News

One thing about Goodwill Industries of Greater Detroit you can say for sure… we are flexible. We are constantly preparing our clients to face a fast-changing world. But, we are also seizing opportunities at each turn.

On Monday, January 14, on the eve of the Michigan Primary, our contacts at Local-4 Detroit suggested that NBC Nightly News call us. They were in town covering the election and were interested in seeing an organization, or talking to an individual, that is trying to overcome the employment challenges in Michigan. We were happy share one of Goodwill’s many powerful stories.

Our team worked together and we were successful in that one of our trainees quickly said “yes” to being interviewed for national TV. Because of ability to put this together so quickly, we were part of the lead story by Correspondent Ron Allen on Monday’s nightly newscast, telling our story to an estimated 9.7 million viewers!

Click on the play button below to watch the story.

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